What rising AI use means for marketing decisions in Canada
A research note on how Canadian market evidence, AI-supported work, and website and social-channel roles can support better marketing decisions.
Read the research noteWork & Insights
Research, examples, and company updates
Read CI-Digital industry briefs, sample analyses, and dated company updates. Each item is labelled so readers can distinguish research, sample work, and company news.
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Research & Industry Briefs
How local businesses can give each digital channel a distinct role
A briefing for local businesses in Canada, with particular relevance to Atlantic Canada, on the roles of websites, Google Business Profile, Facebook, and other social channels in a customer's decision process.
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Applied Work & Sample Analysis
Information parents may compare when choosing local children's programs
A public-source sample analysis of local after-school and holiday programs. It organizes information such as age fit, schedules, location, price visibility, registration steps, and trust information into a clearer comparison for parents and a practical content checklist for providers.
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